As an operator of a professional article distribution service, I get questions all the time from customers about SEO, article marketing, link building, and press releases. It would probably take a whole book to address all the questions in details. But here are some of the most common questions that I’ve encountered. Hopefully, you find them useful.
Q: Why perform article marketing at all?
You do article marketing for 2 reasons: direct traffic from the links in your author resource box and for SEO purposes. When you write and submit your articles for publication, you are allowed to include 2 or 3 links at the end of the articles. These are what we usually refer to as “back links”. The more back links you have from authority and well established sites, the higher rankings your web pages will get.
Therefore, article marketing is one of the best way to give you long term traffic. You get traffic from the articles AND the search engines month after month.
Q: What is the difference between article submission and press releases?
Traditionally, press releases are used as stories to capture the attention of news agents, in the hope that the stories will be published and the business owners get free publicity. However, the game is very different on the Internet.
Press release on the Internet is becoming more and more about link building. Press releases are sold based on active links included in the press releases. In other words, if you want live links in your press releases, be prepared to pay a price for it.
In this aspect, press releases and article submission are similar. Both can be used to build back links for SEO purposes. However, news releases are often indexed by news engines such as Google News, Yahoo News, and MSN News. These news aggregators are responsible for delivering news to millions of online visitors each month. So if you get your news releases into those indexes, you will get immediate exposure; at least until your news becomes outdated.
If you are just starting out, you should issue press releases and do article distributions for maximum results. Press releases will get you the immediate attention you need, and the articles will get you long term traffic.
Q: Does article marketing really work for SEO?
I get this question a lot. And the short answer is, “Yes!” I don’t care what the experts say. I only believe in the results that I see. Time after time, customers have reported improved in search engine rankings after submitting just a few articles to several hundred article directories. It is not uncommon to see an internal page ranking in page 7 or 10 of the search results to jump to page 1 or 2 in just a few short weeks. If you can get 1 page to rank, you can get 10 pages to rank. That’s how you can continue to scale your traffic.
In fact, there are tons of examples of highly successful internet marketers who are earning a good income just by using article marketing alone. Pretty impressive stuff. So there is little doubt that article marketing does indeed work!