Article and News Distribution Tips

As an operator of a professional article distribution service, I get questions all the time from customers about SEO, article marketing, link building, and press releases. It would probably take a whole book to address all the questions in details. But here are some of the most common questions that I’ve encountered. Hopefully, you find them useful.

Q: Why perform article marketing at all?

You do article marketing for 2 reasons: direct traffic from the links in your author resource box and for SEO purposes. When you write and submit your articles for publication, you are allowed to include 2 or 3 links at the end of the articles. These are what we usually refer to as “back links”. The more back links you have from authority and well established sites, the higher rankings your web pages will get.

Therefore, article marketing is one of the best way to give you long term traffic. You get traffic from the articles AND the search engines month after month.

Q: What is the difference between article submission and press releases?

Traditionally, press releases are used as stories to capture the attention of news agents, in the hope that the stories will be published and the business owners get free publicity. However, the game is very different on the Internet.

Press release on the Internet is becoming more and more about link building. Press releases are sold based on active links included in the press releases. In other words, if you want live links in your press releases, be prepared to pay a price for it.

In this aspect, press releases and article submission are similar. Both can be used to build back links for SEO purposes. However, news releases are often indexed by news engines such as Google News, Yahoo News, and MSN News. These news aggregators are responsible for delivering news to millions of online visitors each month. So if you get your news releases into those indexes, you will get immediate exposure; at least until your news becomes outdated.

If you are just starting out, you should issue press releases and do article distributions for maximum results. Press releases will get you the immediate attention you need, and the articles will get you long term traffic.

Q: Does article marketing really work for SEO?

I get this question a lot. And the short answer is, “Yes!” I don’t care what the experts say. I only believe in the results that I see. Time after time, customers have reported improved in search engine rankings after submitting just a few articles to several hundred article directories. It is not uncommon to see an internal page ranking in page 7 or 10 of the search results to jump to page 1 or 2 in just a few short weeks. If you can get 1 page to rank, you can get 10 pages to rank. That’s how you can continue to scale your traffic.

In fact, there are tons of examples of highly successful internet marketers who are earning a good income just by using article marketing alone. Pretty impressive stuff. So there is little doubt that article marketing does indeed work!

Publish News With Single Click

There is a plenty of people who are staring an online business for better exposure of their products and services internationally. This phenomenon has proved lucrative for them but for this purpose they have to adopt special measures like internet marketing. Publish your press release to the news and business directories to fetch massive traffic to your website. When you publish your news, readers who are interested in your niche query on search engines. The matter of fact is that if you are intending to publish your news manually on every news and business website one by one then you have to waste a lot your time in filling up the forms entering captcha etc. So, to publish your news to top 100 news and business websites, developers has invented News Publisher.

This is an efficient and handy tool to publish news on top 100 news sites with just one click. So if you are intending to do internet marketing for your own business website then you need to do is to craft a press release or business information and publish your news with this software. After clicking the submit button, be sit back and relax as this software will publish press release or news to all well searched directories automatically. The attracting feature that is provided in this software is the recognition of captcha codes. If you do registration on any news or business directory then you would observe that you have to put the security captcha code to publish news. This saves you from the overhead of typing captchas to publish your news.

This software automatically adds the hyperlinks to your website and or business information page when you publish news. This also helps to enhance the number visitors to your website. If doing news publish manually then you have to keep the record of each article that is submitted to various websites. With this software, you don’t need to care about the submission reports as it automatically generates them while you publish news to top 100 news and business websites. To publish your news of different authors, number of accounts and submission reports is not limited. You can make as many as you want to publish your business news, press release and business information on news and business sites.

Seven Ways to Get Publicity and More Clients for Your Online Business

This strategy is through the use of publicity. Well you see, one of the disadvantages of traditional marketing is that it often lacks credibility.

There is no reason why people should believe your claims about your product. However, with publicity, you are using other people’s medium to tell the world how great your product is. The best creditability indicator is when news organizations feature your story about your product.

So how should you gain free publicity for your online business? Here’s seven ways to do it.

1. Send out press releases to the media when your online business is operational, expands, diversifies, creates a new product that helps do something better, faster and cheaper or sponsors a local charity.

2. Write informative articles.

The most effective way to get free publicity and position you as an expert is to write informative articles that will be helpful to your clients or potential clients. This method also allows the media to quote you when a news opportunity arises. By effectively using this method to generate publicity, you can create tons of free traffic to your online business.

3. Another approach is to suggest articles and news story ideas to editors or producers. For example if it is Thanksgiving and you have an online business selling homemade turkey sauce, you suggest articles types of jam for different turkeys with different fillings. It is a win-win situation as editors are looking for stories related to the season and you have an opportunity to have your website featured in the news.

4. Gain publicity by giving speech in trade organizations

If you are better at speaking instead of writing, a way to gain free publicity is to offer to give speeches at trade organizations. Other ways to increase publicity includes giving ‘brown bag’ lunches to employees of organizations and inviting the news media to cover the event.

5. Create your own column.

This is a good approach to get creditability and visibility if you can convince newspapers or community newspapers to run a regular column. For example, if your online business involves personal finance, you can convince editors to allow you to run articles of savings and investing. This approach allows readers to see your column regularly and increases sales for you website.

6. Word of mouth marketing

This is a free and credible form of advertising. You can gain word-of-mouth marketing by providing exceptional service in your business. This is one of the best and most privileged forms of publicity you can get and that is having satisfied customers promote your business for you.

7. Write a ‘Letter to the Editor’

You can take this approach if you have a position on an issue related to your business. However be careful to avoid controversial positions unless you have very strong evidence to back it up.

Remember, even if your marketing budget is tight, there are still plenty of things you can do to increase inquiries, boost referrals, and expand awareness of the unique aspects of your online business.